Upon waiting for my textbook, I went ahead and thought of and researched some ideas in how an administrator in higher education could use blogs...
1. One way to use blogs in higher education would be for faculty, staff, and administrators to blog about news, events, ideas, and development in their department with other college campuses. By doing so, departments can gain instant access to what other campuses are doing as well as share different perspectives.
2. Admissions can use blogs (and they do) to attract prospective students. It relates directly to students who avidly use the internet. It also provides students instant information about the institution.
3. Administrators in different departments can use blogs to share with the student population what their department does, get feedback from students in how they can be better served, and allow for better student engagement.